Marketing

Employability is the key focus in this CIM-accredited degree. As well as opportunities to work in the in-house marketing agency, placements are available with a range of employers.

Find out more: BA (Hons) Marketing

This degree focuses on the advertising and PR side of the industry. Modules you will cover include:

• Brand dynamics
• Visual communication
• Live event experiences
• Reputation management.

Find out more: BA (Hons) Marketing with Advertising and Public Relations

This degree will allow you to specialise in digital communication within marketing – skills that are increasingly sought after in this modern age. Modules you will study include:

• Data, insights and analytics
• Digital communication and influencer marketing
• MarTech and automation
• Digital enterprise.

Find out more: BA (Hons) Marketing with Digital Communication

Interactive Learning Skills and Communication*

Throughout this module, you will learn the academic skills needed for success at a UK university, such as:

• Time management
• Public speaking techniques
• Appropriate language styles
• Professional communication and presentation
• Researching and referencing techniques.

Business Studies*

You will learn to define what a business is and its functions in relation to the different types of business costs. You will also be introduced to marketing, the marketing mix and product life cycle.

Critical Thinking

You will be introduced to the fundamentals of critical thinking. You will learn how to examine and comment on components of an argument, so that you can develop a structured and analytical response.

Composition and Style*

This module will define the core principles of effective academic writing, including:

• How to argue a position coherently and appropriately
• Distinguishing between descriptive and analytic writing
• Identifying academic systems of researching and referencing.

Accounting*

This module will introduce you to basic accounting and finance, as well as accounting definitions, calculations and costings.

Business Mathematics*

You will be introduced to basic arithmetic, and the application of mathematics to real-life problems in the business and everyday world.

ICT Skills

This module will introduce you to the concepts of ICT skills, including applications and reporting mechanisms.

Globalisation

You will explore how the concept of globalisation has evolved, looking at:

• The economic, political, technological and social forces involved
• Local/regional beliefs that become global.

* Modules covered in the one-semester programme

Finance for Managers

You will learn how basic financial statements are prepared and how you can assess both the performance and position of a business; this will help you understand financial information presented to you in business management roles. You will also gain an insight into the preparation of budgets and how profit is affected by changes in selling prices, costs or the volumes of products or services sold.

Principles of Marketing

During this module, you will explore:

• The marketing concept
• The customer
• The marketing environment
• The marketing toolbox
• Social impacts of marketing.

Developing Your Personal Brand

This module aims to kick-start your personal journey of continuous professional development, helping you to develop the types of competencies that organisations are looking for. It also provides opportunities for you to gain experience of the job application and recruitment process, so you can optimise your chance of success when applying for graduate roles.

Interactive Learning Skills and Communication

Throughout this module, you will learn the academic skills needed for success at a UK university, such as:

• Time management
• Public speaking techniques
• Appropriate language styles
• Professional communication and presentation
• Researching and referencing techniques.

Content Marketing

Content marketing has grown in significance as the digital landscape becomes increasingly crowded. The value given to sustaining relationships with customers via digital content has become ever more important. This module provides you with the opportunity to use your imagination to create a sustainable content strategy.

Consumer Behaviour

This module focuses on the centre of a business: the consumer. Consumer behaviour is moulded by many influences and is linked to a variety of disciplines, including sociology and psychology – all of which you will explore.

Creative Concepts and Design

This module will develop your skills and understanding of the creative process. Working with your peers as members of an agency team, you will develop a creative pitch and portfolio of artefacts.