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Events and Sports Management

Undergraduate Pathway in Events and Sports Management

Birmingham City Business School is based in the heart of Birmingham, surrounded by countless events and sports venues including the NEC (the UK’s largest event space) and Edgbaston Stadium (regular host of international cricket tournaments).

Birmingham City University (BCU) is ranked 30th in the UK for Hospitality, Event Management and Tourism (The Guardian 2024).

Courses are accredited by the Chartered Management Institute (CMI) and the Association for Events Management Education (AEME).


  • One or two semesters


  • September
  • January
  • May

Entry Points

  • Foundation

Progression Degrees

BA (Hons) Events Management

You will learn about multiple areas within events management, such as:

  • Marketing
  • Project management
  • Operations
  • Analytics
  • Digitization
  • Experiential and client management.

President of Genting UK describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry’.

Find out more: BA (Hons) Events Management

BA (Hons) Sport Business Management

This degree draws heavily from practising sports leaders to cover multiple areas, including:

  • Technology and digital innovation
  • Marketing
  • Events
  • Operations
  • Analytics
  • Crisis and risk management.

With internships, placements and project fieldwork opportunities, you will be forging your career from day one.

Find out more: BA (Hons) Sport Business Management

Programme Details

Foundation Modules

Interactive Learning Skills and Communication

Throughout this module, you will learn the academic skills needed for success at a UK university, such as:

  • Time management
  • Public speaking techniques
  • Appropriate language styles
  • Professional communication and presentation
  • Researching and referencing techniques.

Business Studies*

You will learn to define what a business is and its functions in relation to the different types of business costs. You will also be introduced to marketing, the marketing mix and product life cycle.

Critical Thinking

You will be introduced to the fundamentals of critical thinking. You will learn how to examine and comment on components of an argument, so that you can develop a structured and analytical response.

Composition and Style*

This module will define the core principles of effective academic writing, including:

  • How to argue a position coherently and appropriately
  • Distinguishing between descriptive and analytic writing
  • Identifying academic systems of researching and referencing.


This module will introduce you to basic accounting and finance, as well as accounting definitions, calculations and costings.

Business Mathematics*

You will be introduced to basic arithmetic, and the application of mathematics to real-life problems in the business and everyday world.

ICT Skills

This module will introduce you to the concepts of ICT skills, including applications and reporting mechanisms.


You will explore how the concept of globalisation has evolved, looking at:

  • The economic, political, technological and social forces involved
  • Local/regional beliefs that become global.

* Modules covered in the one-semester programme

Career Prospects

  • Sports Journalist
  • Events Coordinator
  • PR Officer
  • Sponsorship Sales Executive
  • Operations Manager

Industry-standard Facilities

Birmingham City Business School is based on BCU’s City Centre Campus, walking distance from Birmingham’s thriving Business District. Take a look at where you will be studying and the facilities available to you.

Our Facilities – Birmingham City Business School
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