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Art Management

Postgraduate Pathway in Art Management

If you’re keen to specialise in a particular industry area, consider one of Birmingham City University’s many specialist management degrees in the fields of cosmetics, fashion, design, or luxury brands. Alongside developing your skills and knowledge, you will grow your understanding of the international business language of English – an essential foundation to a career in management.


  • One or two semesters


  • One Semester - January and May
  • Two Semesters - September, January and May

Entry Points

  • Pre-Master’s

Progression Degrees

MA Cosmetics Branding and Promotion

Interested in the global cosmetics industry? Develop a range of practical business, creative and entrepreneurial skills on this degree while researching current trends, attending events and hearing from industry professionals. You will explore the following areas within marketing, advertising and promotion:

  • Blogging
  • Social media
  • Website development
  • Brand development
  • Events management.

Find out more: MA Cosmetics Branding and Promotion

MA Fashion Management

This degree will teach you how to make management decisions at both a strategic and a tactical level. There will be numerous field trip opportunities, as well as access to the University’s network of fashion professionals and a vast archive of fashion publications dating back to the 1930s.

Find out more: MA Fashion Management 

MA Luxury Brand Management

If you aspire to be a confident leader working with premium, high-end and luxury brands, this is the course for you. You will explore the challenges and opportunities of the luxury sector, learn how to place brands within the market, and understand how they are managed in the international marketplace.

Find out more: MA Luxury Brand Management

MA Arts and Project Management

During this course, you will learn how arts organisations, cultural spaces, festivals, and visual and performing arts projects are produced and managed. You will develop professional and practical experience and gain advanced skills in organisation, planning and marketing.

Find out more: MA Arts and Project Management

MA Design Management

This course invites both designers and non-designers to apply design thinking to create innovative and purposeful outcomes. The course is interdisciplinary and covers areas including business, marketing, technology, and art. You will work collaboratively as well as individually, acquiring the skills and confidence to manage and lead a project.

Find out more: MA Design Management

Programme Details

Pre-Master’s Modules

Critical Thinking for Postgraduate Study

You will learn how to critically assess arguments and evidence from a range of academic sources, as well as gaining an understanding of effective critical reading at postgraduate level.

Interactive Learning Skills and Communication for Postgraduate Study

During this module, you will learn advanced skills in topics such as:

  • Public speaking
  • Writing techniques and language styles
  • Research and referencing techniques.

Research Methods for Postgraduate Study

You will gain an understanding of research methods and methodologies for postgraduate study, as well as learning how to plan and undertake effective research at postgraduate level.

Business and Economics*

This module covers the fundamental aspects of global economics and the environment in which advanced and emerging economies co-exist. You will also explore how changes within the global economic and business environment will impact upon marketing strategies of global organisations, international monetary exchanges and managerial economics.

ICT Skills for Postgraduate Study*

You will develop a range of ICT skills for research purposes and postgraduate study – including the presentation of data and using essential tools in Microsoft Word.


This module will equip you with the knowledge and skills needed to run a business. There is a focus on organisational management and business as a transformational process, with an introduction to elements of HRM, marketing and entrepreneurship.

*two-semester programme only

Industry-standard Facilities

Birmingham City Business School is based on BCU’s City Centre Campus, walking distance from Birmingham’s thriving Business District. Take a look at where you will be studying and the facilities available to you.

Our Facilities – Birmingham City Business School
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